Map the work
Identify high-friction workflows, disconnected knowledge, and the decisions where AI can create immediate operating leverage.
We invest in technology companies and advise the executives who run them. Bellevue, WA - operating internationally since 2009.
We don't chase trends. We identify structural shifts - moments where technology, capital, and human behavior converge to create irreversible change. Then we build, invest, and grow with conviction. Efrain Moreno-Salamanca, Founder
For founders and allocators in the space - positions and advisory across blockchain infrastructure and tokenized real-world assets. Tracked since 2013, not since last cycle.
↗ 02For executive teams with manual work to eliminate - systems built around your operations and data, not off the shelf. Measured in hours saved.
↗ 03For executives facing decisions that can't be delegated - fifteen years of investing and operating experience, applied directly. No frameworks, no filler.
↗A selection of companies we hold positions in or work alongside.
One of the world's largest digital banking platforms. Over 100 million customers across Latin America. A defining case study in fintech disruption at continental scale.
nubank.com.br ↗AI solutions powering the next generation of intelligent software development and automation.
kincode.ai ↗ AI · EnterpriseEnterprise AI platform delivering intelligent automation and decision support to modern organizations at scale.
viata.ai ↗
ILLUMAGEAR
Personal active safety systems for people who need to see and be seen. More than 300,000 units deployed worldwide since 2012.
Crusade Ventures is helping Illumagear redesign how work moves across the company, from customer service and distributor intelligence to product knowledge and internal operations. Anthropic and OpenAI solutions form the intelligence layer for a governed, human-accountable operating model.
Identify high-friction workflows, disconnected knowledge, and the decisions where AI can create immediate operating leverage.
Deploy secure copilots and agentic workflows across customer, commercial, product, and back-office operations.
Embed continuous learning, measurable adoption, and clear human accountability into every critical workflow by 2027.
2027 North StarAI is not a side project. It is a trusted operating capability that improves speed, service, knowledge access, and decision quality across Illumagear.
Visit Illumagear ↗Two operating relationships expand the market access, infrastructure, and execution available to the companies we support.
A global holding company aligning capital, technology, and on-the-ground expertise across energy, technology, and industrial markets.
Cross-border strategy · Commercial execution · Market access Visit partner ↗
An intelligent credential ecosystem using blockchain and AI to help institutions issue, manage, and verify secure digital credentials.
Blockchain credentials · AI workflows · Institutional trust Visit partner ↗Crusade Ventures is founder-led and network-powered. Drawing on more than 15 years across technology investing, digital assets, global sales, cloud partnerships, workforce enablement, and AI, Efrain sets the strategic direction for each mandate. Specialized agentic teams, domain experts, and trusted operating partners then bring the work to life with speed, depth, and accountability.
Our leadership approach →