09
Est. 2009 · Bellevue, WA · International

Exponential Growth. Long-Term Vision.

We invest in technology companies and advise the executives who run them. Bellevue, WA - operating internationally since 2009.

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Digital Assets AI Automation Strategic Consulting Technology Investment Long-Term Growth Global Portfolio Bellevue · WA · Since 2009 Digital Assets AI Automation Strategic Consulting Technology Investment Long-Term Growth Global Portfolio Bellevue · WA · Since 2009
Ventures
Philosophy 01

We don't chase trends. We identify structural shifts - moments where technology, capital, and human behavior converge to create irreversible change. Then we build, invest, and grow with conviction. Efrain Moreno-Salamanca, Founder

0+Years Active
3Continents
0Core Practices

What we
build & offer

03 Services
01
Digital Assets

For founders and allocators in the space - positions and advisory across blockchain infrastructure and tokenized real-world assets. Tracked since 2013, not since last cycle.

02
AI Solution Automation

For executive teams with manual work to eliminate - systems built around your operations and data, not off the shelf. Measured in hours saved.

03
Consulting Services

For executives facing decisions that can't be delegated - fifteen years of investing and operating experience, applied directly. No frameworks, no filler.

Featured
Investments

A selection of companies we hold positions in or work alongside.

Fintech · Brazil · Growth Stage
Nubank
Position established during our 2017 Latin America expansion.

One of the world's largest digital banking platforms. Over 100 million customers across Latin America. A defining case study in fintech disruption at continental scale.

nubank.com.br  ↗
01
AI · Software
Kincode AI
Active portfolio company.

AI solutions powering the next generation of intelligent software development and automation.

kincode.ai  ↗
AI · Enterprise
Viata AI
Active portfolio company.

Enterprise AI platform delivering intelligent automation and decision support to modern organizations at scale.

viata.ai  ↗
Success Story · Transformation Underway
Illumagear logo ILLUMAGEAR

Personal active safety systems for people who need to see and be seen. More than 300,000 units deployed worldwide since 2012.

Building an AI-native company by 2027.

Crusade Ventures is helping Illumagear redesign how work moves across the company, from customer service and distributor intelligence to product knowledge and internal operations. Anthropic and OpenAI solutions form the intelligence layer for a governed, human-accountable operating model.

Anthropic OpenAI Knowledge Systems Workflow Automation Human Governance
01

Map the work

Identify high-friction workflows, disconnected knowledge, and the decisions where AI can create immediate operating leverage.

02

Build the intelligence layer

Deploy secure copilots and agentic workflows across customer, commercial, product, and back-office operations.

03

Scale AI-native operations

Embed continuous learning, measurable adoption, and clear human accountability into every critical workflow by 2027.

2027 North StarAI is not a side project. It is a trusted operating capability that improves speed, service, knowledge access, and decision quality across Illumagear.

Visit Illumagear ↗
Nubank Kincode AI Viata AI Illumagear · AI Native 2027 Technology-Focused Entities Long-Term Conviction Nubank Kincode AI Viata AI Illumagear · AI Native 2027 Technology-Focused Entities Long-Term Conviction
Strategic Partners

Reach is built
through alignment.

Two operating relationships expand the market access, infrastructure, and execution available to the companies we support.

Global Market Execution01

Luminis Global
Partners

A global holding company aligning capital, technology, and on-the-ground expertise across energy, technology, and industrial markets.

Cross-border strategy · Commercial execution · Market access Visit partner
Trusted Digital Credentials02

Xertify.co

An intelligent credential ecosystem using blockchain and AI to help institutions issue, manage, and verify secure digital credentials.

Blockchain credentials · AI workflows · Institutional trust Visit partner
Leadership

Efrain Moreno-Salamanca

Crusade Ventures is founder-led and network-powered. Drawing on more than 15 years across technology investing, digital assets, global sales, cloud partnerships, workforce enablement, and AI, Efrain sets the strategic direction for each mandate. Specialized agentic teams, domain experts, and trusted operating partners then bring the work to life with speed, depth, and accountability.

Our leadership approach →
Let's Talk

Tell us what
you're building -
or need built.

Location Bellevue, WA 98008
United States
Reach International operations
Multilingual team
Capacity A limited number of engagements
each quarter
Focus AI · Digital Assets · Consulting
Technology Investment